QueryGuardQueryGuard

The negative keyword tool
for Google and Bing Ads

QueryGuard watches the search terms your campaigns actually pay for, flags the ones that spend without converting, and turns them into negative keywords in your account, with one click.

See pricing
Free to start No credit card Connect Google Ads or upload a CSV
Example accountWaste reportFlagged spend grouped by pattern, worst first.
QueryGuard waste report for the example account: waste categories such as zero-conversion spend, freebie seekers, job seekers, and DIY & tutorials, each with flagged spend and term count

Flagged spend grouped by pattern, worst first.

How it works

Two ways in. One click out.

Bring the data however you have it. QueryGuard does the reading, you make the call.

  1. 1
    Connect an account, or upload a report.

    Sign in with Google to connect a Google Ads account. Manager (MCC) accounts are supported: connect the client accounts underneath one. Or export a search-terms report and upload the CSV. 100k+ rows is fine.

  2. 2
    Findings arrive sorted by impact.

    Search terms that spend without converting are ranked by impact and confidence, so the worst offenders come first.

  3. 3
    Review, then exclude with one click.

    Flagged terms become negative keywords, written straight back to Google Ads at the campaign level. You review before anything is applied.

  4. 4
    The nightly sync keeps watching.

    Anomaly detection runs every night on every connected account. When spend spikes on non-converting terms, you get an email or Slack alert.

Example account
Connections screen for the example organization: a connected Google Ads account with its last sync time, and the button to connect another
The product

See the waste.
Then stop it, from the same screen.

Every screen on this page is the real product, running on an example account.

Example account
Negative keywords for a smaller example account with match type, the campaign they apply to, who added them, when, and the 60-day spend they stop
Example account
Negative keywords for a smaller example account with match type, the campaign they apply to, who added them, when, and the 60-day spend they stop
Why it matters

A handful of bad queries a day is real money a month.

Broad match, Performance Max, and theme targeting drive volume and leak budget. The platform is paid when you spend. Negatives are the lever you control.

Account managers juggling four to six accounts don’t have hours to read search-term reports. QueryGuard reads them and hands over the shortlist.

Five search terms from an example plumbing account, one month. Four of them are spend that could never become a job.
Search termCostClicksConv.Verdict
“free plumbing course” (waste)$412.80610Wasteintent mismatch
“plumber salary” (waste)$388.15570Wastejob seeker
“how to fix leaking tap myself” (waste)$301.40490WasteDIY intent
“plumbing van for sale” (waste)$276.00220Wasteunrelated purchase
“emergency plumber near me”$1,904.2214319Keepconverting
Suggested negatives, phrase match, campaign level:“free plumbing”“plumber salary”“how to fix”“for sale”
Teams and clients

One workspace. Everyone sees the same findings.

  • Work happens inside an organization workspace.Teammates see the same findings, alerts, and negatives.
  • Agencies control who sees which client accounts.Give each team member the accounts they work on.
  • Share findings and reports with clients.Show the waste you found and the negatives you added.
Example account
QueryGuard workspace list for the example organization: the sidebar, and a client account card with open alerts, spend, waste, and active campaigns
Pricing

Priced per organization, not per seat.

Free to start
No credit card required to sign up. Upload a report and see what it finds.
Teammates included
One price for the organization. Collaboration is included, never upsold.
Sized for how you work
Plans for in-house teams and for agencies, which add connected accounts as they grow.

See plans

See what your campaigns are really paying for.

See pricing

Free to start. No credit card required.