Your budget is leaking. Nobody owns the fix.

In-house teams juggle campaign builds, stakeholder reporting, creative reviews, and platform updates. Reviewing search term reports daily across every campaign? It falls to the bottom of the list—until someone notices cost-per-lead spiking.

Meanwhile, Google’s automation keeps broadening your reach. Broad match, Performance Max, and “theme-aware” targeting drive impressions—but they also funnel budget into irrelevant queries that will never convert. Without a systematic check, waste compounds quietly.

Built for teams without a dedicated SQR analyst

Agencies often have junior account managers cycling through search term reports across dozens of accounts. In-house teams rarely have that luxury. You’re the strategist, and the operator, and the analyst.

QueryGuard acts as your always-on search term watchdog. It runs nightly analysis on your connected Google Ads accounts and flags the queries that are burning budget—so you can focus on the work that actually moves the needle.

How it works

1. Connect your Google Ads account. A one-time setup that takes under two minutes. QueryGuard reads your search term data—nothing else.

2. Get alerted when waste appears. Our nightly analysis surfaces rising spend on non-converting queries, brand-irrelevant terms, and new junk matches. Alerts land in Slack or email—wherever your team already works.

3. Exclude with one click. Each alert includes the flagged terms and a direct link to review and add negatives. No exporting CSVs, no digging through the Google Ads UI.

Why in-house teams choose QueryGuard

You don’t need another dashboard. QueryGuard isn’t a reporting tool. It’s a detection system. You only hear from it when something needs your attention.

Protect budgets you can’t easily replenish. Agencies can negotiate make-goods. In-house teams answer to finance. Every dollar of wasted spend is a dollar your CFO will ask about.

Compound your negative keyword lists over time. Every exclusion makes your campaigns smarter. QueryGuard helps you build a growing layer of protection that improves performance quarter over quarter.

No learning curve. If you manage Google Ads, you already know what a bad search term looks like. QueryGuard just makes sure you never miss one.

Stop the bleed. Start in minutes.

QueryGuard is built for the teams who don’t have time to manually audit search terms—but can’t afford not to. Connect your account, set up alerts, and let the tool do the watching.