Help Center
Guides and how-to articles to help you get the most out of QueryGuard.
Getting Started
Navigate the dashboard
A tour of the QueryGuard dashboard — workspace cards and their stats, keyword files, the sidebar, your plan badge, and the account menu.
What QueryGuard does
QueryGuard finds the Google Ads search terms that spend without converting, alerts you to them, and writes the fix — negative keywords — straight to your campaigns.
Your first 30 minutes
The fastest path from signup to savings — connect Google Ads, review the first Waste Report, exclude the worst search terms, and turn on alert delivery.
Account & Billing
Account menu and settings
The Account menu holds your profile, billing, theme and sign-out, and the org switcher moves you between organizations. Org Settings holds the Slack connection.
Invite your team
Org admins invite teammates by email and give each one a role — Admin or Member. Account data stays separate, granted per workspace.
Plans and billing
Compare QueryGuard's four plans, then manage the subscription itself — payment method, invoices, upgrades and failed payments — from the Billing page.
Google Ads Integration
Connect Google Ads
Link a Google Ads account to QueryGuard so it can pull your search terms, flag wasted spend, and keep the account synced each night.
Create and manage workspaces
A workspace holds one Google Ads account plus its alert settings and team access. Create workspaces on the dashboard, then connect, disconnect, or delete them from settings.
Share workspace access
Account data stays private until it's shared. Members can verify their own Google Ads access, or the workspace owner or an org admin can share the workspace — and revoke it anytime.
Sync status and reconnecting
Read the sync pill on the account page, handle a failed nightly sync, and reconnect a Google Ads account whose connection has lapsed.
Analysis & Reports
Alert notifications
Pick how often QueryGuard emails you new alerts, subscribe from the account page, add Team Emails for people who don't sign in, and test every delivery channel.
Alert thresholds
Tune when zero-conversion search terms raise alerts — the maturity window, minimum spend and clicks, and the Warning and Critical spend lines — calibrated per account, editable by the workspace owner.
Email reference
Every email QueryGuard sends — subject, recipients and trigger — covering the alert digest, the test alert, the data-ready notice and the sync-failed notice.
Keyword files (CSV upload)
Upload a Google Ads Search Terms report as a CSV and get the full waste analysis without connecting an account — built for one-off audits and the Starter plan.
Resolve alerts
Clear each alert with a decision — exclude the term, accept it, or snooze it — one row at a time or in bulk. Undo anything from the Resolved tab.
Search term details
Every search term has a detail view — daily cost history, the keyword that triggered it, related terms, and one-click watch and exclude actions.
Slack alerts
Post each account's alert digest to a Slack channel — connect Slack once for the whole organization or per workspace, then pick a channel.
The account view
The account view is the home base for one connected Google Ads account — its alerts, waste analysis, keywords, search terms, watch list and negatives behind a shared header and date range.
The alert digest email
A tour of the daily alert digest — the wasted-spend total, the per-campaign term tables, and the links back into QueryGuard — plus who receives it and how to stop it.
The Data Explorer
The Data Explorer lists every search term in the account over your date range — filter, search, sort and page through it, then exclude or watch terms in bulk.
The Keywords tab
The Keywords tab pivots flagged spend by the keyword that triggered it, so you can see which keywords keep buying wasteful search terms and act on the terms themselves.
The Waste Report
The Waste Report groups flagged search terms into twelve waste patterns, each with the spend behind it, so you can see where budget leaks and open the terms responsible.
The Watch List
Keep an eye on specific search terms — watch them from Alerts, the Data Explorer or a term's detail view, then track their cost trend on the shared Watch List tab.
Understanding alerts
Alerts flag search terms that spend without converting — raised after each nightly sync once a term crosses your thresholds. What severity means and where the counts show.
Negative Keywords
Add negative keywords
Exclude a wasteful search term from the campaign that triggered it, without leaving QueryGuard.
Estimated savings
How QueryGuard estimates annual savings for each negative keyword — the 60-day spend it would have blocked, annualized — and where the figure appears.
Manage negative keywords
Review the negatives QueryGuard has written to a connected account — change a match type or remove one, from the Negatives tab or the Excluded pill.